ORGANIC FOOD: The hoteliers in Watamu and Malindi in Kilifi County have come up with new innovations to attract and entertain tourists in the resort towns.
The new innovations include beach parties that are organized weekly and are open to revelers both local and foreign tourists.
With the craze for organic food and the need to eat healthy having hit the hospitality industry at the coast, investors in Malindi are introducing organic farming within some of the resorts to produce fresh foods that are then prepared for visitors.
Plan hotels resort now has a one acre farm growing organic food which is also an attraction by itself.
At the same time, entertainment on the beaches is becoming the next frontier of attraction for tourists in Watamu and Malindi.
Tourists are treated to music and entertainment.
Already investors who have embraced the idea say the new addition will ensure that hotels run on full capacity all year round.
Plans are also underway to elevate the new activity into hosting an internationally recognized film exhibition in March.
Diversification in attracting tourists has been the rallying call by President Uhuru Kenyatta who last year urged hoteliers and players in the tourism sector to innovate and attract more clientele.
By Malachi Motano